With determination and relentless effort, upholding the spirit of "Exact Quantity - Standard Quality," Pomina Flat Steel has achieved remarkable milestones by continuously exporting to many European countries.
The first shipment was exported to the Belgium market in May 2021, marking the official entry of Pomina Flat Steel into the European market. Subsequently, a series of large orders from customers in Spain, Italy, France, and Germany were successfully exported right in the middle of the pandemic.
Transportation of hot dip aluminium-zinc coated steel coil exported to the Italian market
Mr. Bui Quang Thuan, Deputy General Director of Pomina Flat Steel JSC shared that a strategic vision combined with flexible business tactics is the "key" to this company's success.
- What challenges did Pomina Flat Steel face amid the complex developments of the Covid-19 pandemic over the past two years?
The challenges Pomina Flat Steel faced included maintaining market development, ensuring safe production operations, avoiding supply chain disruptions, and adhering to quality commitments for the market. To achieve this, Pomina Flat Steel strictly followed government directives on pandemic prevention. Simultaneously, the company continuously linked and closely supported domestic and international partners and customers to maintain stable delivery and supply activities.
- What strategies did Pomina Flat Steel develop to prepare for a market comeback in the new situation?
Pomina Flat Steel has never left the market. We always define our responsibility to contribute to export turnover, fulfilling the dual goals set by the government of combating the pandemic and developing the economy. During the complex developments of the Covid-19 pandemic, we continuously executed export orders to the European and American markets. For the domestic market, Pomina Flat Steel Sheets closely combined financial and service support for the distribution system to ensure the maintenance and development of market share.
- Since joining the market in 2019, what differences have created a strong brand for Pomina Flat Steel that quickly gained consumer trust?
As a member of the Pomina Flat Steel Corporation, Pomina Flat Steel inherited the core values of building and developing consumer trust in products.
From the outset, we introduced distinct product lines catering to specific customer segments, such as Solar hot dip aluminium zinc coated steel coil tailored for harsh weather conditions like coastal environments, ShieldViet icecloud meeting stringent criteria of large projects, or Pomina Granite Sheets for high-aesthetic buildings like villas and townhouses. All these products have been warmly received by the market and customers.
Pomina's cold-rolled sheets exported to the French market meet the European BS EN 10346 standard. To date, Pomina Flat Steel products are available in all 63 provinces, spanning from North to South, with most distributors being major customers and partners. This is a significant success, and we will continue to leverage this strength.
Cold-rolled steel coils from Pomina Flat Steel exported to the French market meet the European BS EN 10346 standard
- Can you share more about the unique differences that make Pomina Flat Steel stand out?
Pomina’s Flat Steel rapid yet sustainable progress is due to our dedication to producing quality, stable products and continuously improving them based on consumer needs. From the selection of billets, Pomina Flat Steel chooses suppliers with the purest steel billets from companies such as Nippon Steel (Japan), Posco (South Korea), CSC (Taiwan), and Formosa (Vietnam).
Pomina Flat Steel Factory is headquartered in Ba Ria-Vung Tau Province, Vietnam
In terms of coating structure, collaboration with two leading global paint suppliers, AkzoNobel (Netherlands) and PPG (USA), enables Pomina Flat Steel to produce high-quality Pomina pre-painted hot dip aluminium-zinc coated steel sheets that meet international standards. Partnering with such renowned names worldwide demonstrates our determination to become Vietnam's leading steel sheet manufacturer.
- Europe is known as a demanding market, but Pomina Flat Steel have continuously exported during the peak of the Covid-19 pandemic in Vietnam. Could you share more about this?
This progress is entirely within Pomina’s Flat Steel development roadmap set earlier. According to the plan, in the first year, we focused on developing the domestic market and exporting to some regional countries. In the second year, we ventured into more distant markets and received very positive feedback from the European and American markets.
Pomina Flat Steel are confident in meeting stringent standards, providing clear and stable quality raw materials, and fulfilling delivery times. These successes form the basis and premise for us to continue aggressively expanding into these markets in the future.
Source: Dan Tri Newspaper
POMINA FLAT STEEL JOIN STOCK COMPANY
Pomina Flat Steel
